Figure helped Oren Cohen Terpene Arts reinvent its branding, elevating it to an artisan-oriented, professional identity that separated it from its competition. We designated three of its premium botanically-derived terpene-based flavoring product lines, created 50+ individual products with messaging and package design, and built an e-commerce site to serve luxury and budget-conscious cannabis CPG brands.
Figure helped Oren Cohen Terpene Arts reinvent its branding, elevating it to an artisan-oriented, professional identity that separated it from its competition. We designated three of its premium botanically-derived terpene-based flavoring product lines, created 50+ individual products with messaging and package design, and built an e-commerce site to serve luxury and budget-conscious cannabis CPG brands.
Creative
The development of Oren Cohen Terpene Arts premium terpene flavoring products began with Figure’s exclusive branding and identity workshops. They provided us with an in-depth review of the company’s distinctive attributes and competitive landscape. We separated the brand from its competitors with a clear, consistent identity system, simple flavor profile categorizations, and legally compliant, elegant packaging.
Services Provided
– Brand Standards Origination
– Executive Creative Direction
– Packaging Design
– E-commerce Website Build
– Marketing Collateral
Creative
The development of Oren Cohen Terpene Arts premium terpene flavoring products began with Figure’s exclusive branding and identity workshops. They provided us with an in-depth review of the company’s distinctive attributes and competitive landscape. We separated the brand from its competitors with a clear, consistent identity system, simple flavor profile categorizations, and legally compliant, elegant packaging.
Services Provided
– Brand Standards Origination
– Executive Creative Direction
– Packaging Design
– E-commerce Website Build
– Marketing Collateral
Messaging
NAME:
Oren Cohen Terpene Arts
TAG LINE:
Leave the laboratory. Taste the extraordinary.
ONE LINE DESCRIPTION:
Oren Cohen Terpene Arts handcrafts exceptional artisan flavor profiles for authentic and unrivaled taste.
WHAT I DO:
I am a Flavorist. Creating a perfect flavor is an artistic expression that reveals a time, a place, or an emotion. Using my highly cultivated nose and palate, I blend botanical terpenes, ketones, and esters – the building blocks of scent and taste – into harmonic profiles that move people. From simple and punchy to complex, layered experiences, my passion drives me to elevate products to a superior level of taste and customer experience.
MY PRODUCTS:
My all-natural products are fully FEMA GRAS certified (food safe), non-diluted, botanical-based terpenes, and flavors for inhalants and edibles. They are formulated by me in customer-specific batches and tested to ensure consistent flavor profiles and exceptional customer experiences. Available in standard strain-specific profiles, enhanced strain-specific profiles, and fruit and dessert profiles in small to large quantities.
SERVICES:
Flavor Consulting
Planning a new product line or looking to revive an existing one? I provide flavor and product consulting to help you make the best decision for your company and consumer.
Master Recipe Formulation
Looking to create an authentic flavor or recreate a memorable sensory experience with your product? My expert palate can build the perfect profile for you and my team will expedite it through production.
Ready Made Formulations
Already have your flavor planned out? My artisan “greatest hits” flavors and scents are pre-formulated and ready for immediate use.
Custom Flavor Inquiries
Want to build a top-secret, completely customized taste unique to your product? Together, we will go undercover and develop a sensory experience for your customers competitors can’t match.
MY STORY:
In my mid-teens, I noticed something was up with my sense of smell. The world around me was bursting with complex, layered scents and tastes and I had this urge to dissect, categorize, and rebuild them. Culinary school helped me focus my nose and palate, surprising my instructors with my ability. They demanded, “Do something with your nose!” But what does one do with an exceptional nose? I had to figure it out for myself.
The idea of transitioning from a chef to a Flavorist began when I realized that flavoring was an art and I had a gift for it. My nose allowed me to express myself and move people to a time, place, or emotion through taste and scent. I launched my first company, artistically blending botanical terpenes, ketones, and esters – the building blocks of scent and taste – into harmonic flavor profiles for cannabis products. Soon, my work was getting some “Hey, I got a killer flavor guy” attention and I began flavoring candy and drinks, formulating fragrances for body and beauty products, and growing my number of clients.
Today, my clients tell me I am the best-kept secret behind their brands. I’m fortunate to have found an industry where I can practice my art every day, crafting superior flavored products for my clients and their customers. What can I flavor for you?
Identity
Cerebral, artistic, architectural, and luxury/high-end, the OCTA logo was constructed to deliver the core elements of the brand. It is a simple, authoritative form layered with multiple warm tones to imply a unity of flavor and art. The rich, bold primary orange colorway adds warmth, approachability, and fruitiness to the identity while secondary colorways are used to designate categories of products. Helvetica Neue was chosen for its near-universal familiarity, legibility, and adaptability. The summary intent was to create a quick-to-identify profile packaging difference in a marketing, lab, or manufacturing setting.
Category Branding
Each category name, messaging, and distinct colorway was carried throughout the customer experience from package design to e-commerce display to marketing collateral.
Category Branding
Each category name, messaging, and distinct colorway was carried throughout the customer experience from package design to e-commerce display to marketing collateral.
Packaging
We built 50+ products across three product categories. The request was made for the label copy to be easily edited by the client and the artwork self-printed. We designed a template system with locked elements to maintain brand consistency while providing copy editing flexibility. Solid colors were used for clear profile designation in a manufacturing environment as well as for utility, consistency, and budget-friendliness in a self-printing application. All packaging and messaging underwent stringent revisions to ensure compliance with local and state law.
Website
The company needed a very quick turnaround to launch its first e-commerce site in time for a large industry trade show. We designed version one as a streamlined product site to unveil its rebranding and help its B2B customers make informed, quick purchases. Version two is currently in development to enhance the customer experience and increase SEO.
Website
The company needed a very quick turnaround to launch its first e-commerce site in time for a large industry trade show. We designed version one as a streamlined product site to unveil its rebranding and help its B2B customers make informed, quick purchases. Version two is currently in development to enhance the customer experience and increase SEO.
Results
Minted’s business has improved 30% since the launch of the website and branding identity. New clients claim the clarity of its messaging and the website is one of the main reasons they began a consultancy relationship with Minted.