To commemorate the 50th anniversary of the Vietnam war, the U.S. National Archives created Remembering Vietnam, a retrospective exhibit and national initiative. Figure originated a launch campaign across multiple platforms.
To commemorate the 50th anniversary of the Vietnam war, the U.S. National Archives created Remembering Vietnam, a retrospective exhibit and national initiative. Figure originated a launch campaign across multiple platforms.
Creative
The Vietnam War represents a long, complicated battle for the soul of America. We researched many sides of the era spanning four presidential administrations, the ideological war of democracy versus communism, and the turbulence of public distrust at home.
We peered into thousands of archival records and found that the use of archival imagery of the era was a sensitive area for the honorary steering committee. To protect the sensitivity of these images, we turned to the use of iconography extrapolated from the actual archival records themselves to communicate eight key story points in the timeline of the war era.
Key Art
Creative
The Vietnam War represents a long, complicated battle for the soul of America. We researched many sides of the era spanning four presidential administrations, the idealogical war of democracy verses communism, and the turbulence of public distrust at home.
We peered into thousands of archival records and found that the use of archival imagery of the era was a sensitive area for the honorary steering committee. To protect the sensitivity of these images, we turned to the use of iconography extrapolated from the actual archival records themselves to communicate eight key story points in the timeline of the war era.
Key Art
Digital
Website
Outdoor
Services Provided
– Campaign Origination
– Project Management
– Creative Direction
– Copywriting
– Graphic Design
– Video Production
Tool Kit
We also brought forward the lasting effects of the war through the personal experiences of Vietnam veterans in a twenty episode video and social media series. Many of their recollections serve as stark reminders of an era where the clash of policy and culture and the fight for the truth were at war as much as the soldiers on the battlefield.
Results
1.35 Million Visitors
86 Earned Media Mentions
525 Social Media Mentions
13 Million+ Advertising Reach