HCLUB
1610
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 Idealists, thinkers, innovators, and people of all different backgrounds, come to Los Angeles to influence the what we see, hear, taste, and feel about life. They are the cultural DNA of Los Angeles. When hClub London opened its second-ever members-only club in the center of Hollywood to cater to this community, Figure was brought on to originate its design and print collateral.

Creative

Iconic songs scrawled on napkins.  Oscar winning movie scenes written on grocery receipts.  Doodles on scraps of paper sell for millions. The medium doesn’t matter.  Holding onto the inspiration does.  

Figure created an identity system the enhances the brand’s clean design by encouraging a subtle, playful interaction with its creative membership.  Storyboard frames, wordplay, doodle space and more are all available whenever inspiration strikes.  

Services Provided

– Campaign Origination
– Project Management
– Creative Direction
– Copywriting
– Graphic Design

Social Artwork

hClub wanted to make a soft reach for membership through social prior to opening.  We couldn’t show the interior of the building because construction wasn’t finished so stylized the artist renderings of the various spaces in the building. 

Social

Social Artwork

hClub wanted to make a soft reach for membership through social prior to opening.  We couldn’t show the interior of the building because construction wasn’t finished so stylized the artist renderings of the various spaces in the building. 

Social

Service Hanger

Hotel Collateral

One of the unique features of the club is a 18 room hotel where each room features artwork from a monthly artist residency. We wanted to infuse the room collateral with playful copy and pieces that could be quickly used when inspiration strikes. 

Hotel Collateral

One of the unique features of the club is a 18 room hotel where each room features artwork from a monthly artist residency. We wanted to infuse the room collateral with playful copy and pieces that could be quickly used when inspiration strikes. 

Service Hanger

In-Room Breakfast

Tote Bag

Notepads

Stationery

Mini Bar

Menus

There are nine different restaurant concepts in the club, each requiring individual rotating and seasonal menu items.  We built a singular, easily modifiable menu system for all concepts.

Menu

Menus

There are nine different restaurant concepts in the club, each requiring individual rotating and seasonal menu items.  We built a singular, easily modifiable menu system for all concepts.

Menu

Menu

Menu Cover

Cocktail Menu

Cocktails

Along with the multiple restaurant options, the club houses nine bar concepts each requiring individual speciality cocktails and extensive wine, beer, and spirits items.  We built a singular, easily modifiable menu system for all in order to keep up with rotating and seasonal selections.

Cocktails

Along with the multiple restaurant options, the club houses nine bar concepts each requiring individual speciality cocktails and extensive wine, beer, and spirits items.  We built a singular, easily modifiable menu system for all in order to keep up with rotating and seasonal selections.

Cocktail Menu

Coasters

Napkin

In Room

Email Marketing

The club relies heavily on email marketing to keep its members informed on events and promotions.  We created a monthly email template for use across a variety of needs.

Monthly Template

Email Marketing

The club relies heavily on email marketing to keep its members informed on events and promotions.  We created a monthly email template for use across a variety of needs.

Monthly Template

Icon Set

Iconography Set   

For visual identity across all communications and interior way finding, we originated a set of custom icons inspired by the icon system used to honor the Hollywood Walk of Fame honorees from all stripes of creativity. 

Iconography Set   

For visual identity across all communications and interior way finding, we originated a set of custom icons inspired by the icon system used to honor the Hollywood Walk of Fame honorees from all stripes of creativity. 

Icon Set