To explore the history of our constitutional amendments, the U.S. National Archives created the Amending America exhibit at the National Archives Museum and a nine-part multi-city speaking series called National Conversations on Rights & Justice. Figure originated a launch campaign across multiple platforms.
Creative
It is difficult—but not impossible—to turn an idea into an amendment. Only 27 times—out of more than 11,000 proposals—have Americans reached consensus to amend the Constitution. We researched many of the basic fundamental rights that this long, arduous task has produced and narrowed our focus down five basics that the public could quickly connect with. To provoke thought and further exploration, we asked the public to think critically about where they might be without these rights and paired these questions with resonate imagery from historical moments in their evolution.
Key Art
Creative
It is difficult—but not impossible—to turn an idea into an amendment. Only 27 times—out of more than 11,000 proposals—have Americans reached consensus to amend the Constitution. We researched many of the basic fundamental rights that this long, arduous task has produced and narrowed our focus down five basics that the public could quickly connect with. To provoke thought and further exploration, we asked the public to think critically about where they might be without these rights and paired these questions with resonate imagery from historical moments in their evolution.
Key Art
Outdoor
Fare Gates
Services Provided
– Campaign Origination
– Project Management
– Creative Direction
– Copywriting
– Graphic Design
– Video Production
Services Provided
– Campaign Origination
– Project Management
– Creative Direction
– Copywriting
– Graphic Design
– Video Production
Results
2.15 Million Exhibit Visitors
37% Visitor Increase (Over 2014)
40,000 Visitor Participants in Exhibit Interactive Activities
627 Million Media Impressions Related to the
National Conversations on Rights & Justice Events
1.5 Billion Advertising and Experiential Reach