Idealists, thinkers, innovators, and people of all different backgrounds, come to Los Angeles to influence what we see, hear, taste, and feel about life. They are the cultural DNA of Los Angeles. When hClub London opened its second-ever members-only club in the center of Hollywood to cater to this community, Figure was brought on to originate its design and print collateral.
Creative
Iconic songs scrawled on napkins. Oscar winning movie scenes written on grocery receipts. Doodles on scraps of paper sell for millions. The medium doesn’t matter. Holding onto the inspiration does.
Figure created an identity system that enhances the brand’s clean design by encouraging a subtle, playful interaction with its creative membership. Storyboard frames, wordplay, doodle space and more are all available whenever inspiration strikes.
Services
Campaign Origination
Project Management
Creative Direction
Copywriting
Graphic Design
Social Artwork
hClub wanted to make a soft reach for membership through social prior to opening. We couldn’t show the interior of the building because construction wasn’t finished so we stylized the artist renderings of the various spaces in the building.
Social
Service Hanger
Hotel Collateral
One of the unique features of the club is an 18 room hotel where each room features artwork from a monthly artist residency. We wanted to infuse the room collateral with playful copy and pieces that could be quickly used when inspiration strikes.
In-Room Breakfast
Tote Bag
Notepads
Stationery
Mini Bar
Menus
There are nine different restaurant concepts in the club, each requiring individual rotating and seasonal menu items. We built a singular, easily modifiable menu system for all concepts.
Menu
Menu
Menu Cover
Cocktail Menu
Cocktails
Along with the multiple restaurant options, the club houses nine bar concepts each requiring individual speciality cocktails and extensive wine, beer, and spirits items. We built a singular, easily modifiable menu system for all in order to keep up with rotating and seasonal selections.
Coasters
Napkin
In Room
Email Marketing
The club relies heavily on email marketing to keep its members informed on events and promotions. We created a monthly email template for use across a variety of needs.
Monthly Template
Icon Set
Iconography Set
For visual identity across all communications and interior way finding, we originated a set of custom icons inspired by the Hollywood Walk of Fame honorees from all stripes of creativity.
Social
Social Artwork
hClub wanted to make a soft reach for membership through social prior to opening. We couldn’t show the interior of the building because construction wasn’t finished so we stylized the artist renderings of the various spaces in the building.
Hotel Collateral
One of the unique features of the club is an 18 room hotel where each room features artwork from a monthly artist residency. We wanted to infuse the room collateral with playful copy and pieces that could be quickly used when inspiration strikes.
Service Hanger
In-Room Breakfast
Tote Bag
Notepads
Stationery
Mini Bar
Menus
There are nine different restaurant concepts in the club, each requiring individual rotating and seasonal menu items. We built a singular, easily modifiable menu system for all concepts.
Menu
Menu
Menu Cover
Cocktails
Along with the multiple restaurant options, the club houses nine bar concepts each requiring individual speciality cocktails and extensive wine, beer, and spirits items. We built a singular, easily modifiable menu system for all in order to keep up with rotating and seasonal selections.
Cocktail Menu
Coasters
Napkin
In Room
Email Marketing
The club relies heavily on email marketing to keep its members informed on events and promotions. We created a monthly email template for use across a variety of needs.
Monthly Template
Iconography Set
For visual identity across all communications and interior way finding, we originated a set of custom icons inspired by the Hollywood Walk of Fame honorees from all stripes of creativity.
Icon Set