To commemorate the 100th anniversary of the 19th amendment and women’s right to vote, the U.S. National Archives created Rightfully Hers: American Women and the Vote, a retrospective exhibit and national initiative. Figure originated a launch campaign across multiple platforms.
To commemorate the 100th anniversary of the 19th amendment and women’s right to vote, the U.S. National Archives created Rightfully Hers: American Women and the Vote, a retrospective exhibit and national initiative. Figure originated a launch campaign across multiple platforms.
Creative
This campaign was about lineage, about connecting the motivations, opinions, and struggles of women from 100 years ago to women today. We traveled back to the turn of the century suffragist’s era and found inspiration from illustrated newspaper ads, magazine covers, flyers, and posters. We then brought forward the words of suffragist leaders that are as relevant today as they were when they were spoken to contemporize the continued struggle for women’s rights.
Key Art
Creative
This campaign was about lineage, about connecting the motivations, opinions, and struggles of women from 100 years ago to women today. We traveled back to the turn of the century suffragist’s era and found inspiration from illustrated newspaper ads, magazine covers, flyers, and posters. We then brought forward the words of suffragist leaders that are as relevant today as they were when they were spoken to contemporize the continued struggle for women’s rights.
Key Art
Digital Key Art
Digital
Services Provided
– Campaign Origination
– Project Management
– Creative Direction
– Copywriting
– Graphic Design
– Video Production
Social Tool Kit
Social
Invite
Outdoor
Branded Content
In order to continue the conversation about equal rights for women beyond the walls of the exhibit, we added the personal experiences of diverse, modern women, including heads of state and powerhouse journalists, in an episodic video and social media series.
Branded Content
In order to continue the conversation about equal rights for women beyond the walls of the exhibit, we added the personal experiences of diverse, modern women, including heads of state and powerhouse journalists, in an episodic video and social media series.
Results
First six months of exhibit opening on May 10, 2019 –
566,000+ Exhibit Visitors
158,000+ Visitor Participants in Exhibit Interactive Activities
10,000+ Hashtag Uses
15,000 Microsite Page Views
6 Earned Media Mentions